My name is Kerry Oldham...
...and I am a multi-disciplined graphic designer with 15 years
I have a varied portfolio demonstrating strengths in graphics and advertising, working directly with clients from inception through to print ready artwork.
I also have web experience working with the Adobe Muse platform.
When not in front of the mac I can be found Captaining Hertford Town Ladies Football Club.
15+ YEARS OF EXPERIENCE
Since gaining a 2:1 degree in Graphic Design at Colchester Institute, I have spent the last 15 years working my way up to Senior Designer through various London agencies.
ADOBE CREATIVE SUITE 6
Extremely proficient in Photoshop, Illustrator, InDesign and Muse.
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THE HMV FOOTBALL EXTRAVAGANZA
I am extremely proud to have designed the look and feel of this highly prestigious charity event for the last 10 years. Honouring football legends for their impact on the beloved game, the FE has raised over £6million for Nordoff Robbins Music Therapy since it's inception in 1996. Recipients have included Eric Cantona, Denis Law, José Mourinho, Ryan Giggs and Pelé to name but a few! The 2015 recipient will be my ultimate hero David Beckham!
I design the 80 page (approx) souvenir brochure, plus all large format event graphics which adorn the walls of the Park Lane Hilton or Grosvenor Hotel Ballrooms. Apart from being a huge honour for me, it means I get to indulge my personal love of the game and rub shoulders with a few stars.
Here is a selection of company logos that I have produced for various clients. I enjoy working closely with my clients to help them achieve their brand identity vision, particularly small start up businesses. I have produced stationery sets, leaflets and websites to maximise the impact of their brand.
TESCO MARKET HALL EVENT
The Market Hall event created a unique general merchandising area showcasing quality homeware essentials at great value prices.
The POS material consisted of 3D canopy headers and multi-coloured bunting to enhance the market feel of the event. I developed a series of icons to be used on each of the different categories in the event.
Communicating ‘value’ was key in creating this look. Essential elements had to be a consideration, such as the red Tesco pricing ‘ping’ which invariably has to be incorporated into any creative work for Tesco, but there was scope to expand the regular in-store look to give the event stand out.
FEATURED IN RETAIL DESIGN WORLD
>>READ THE ARTICLE HERE
HMV MY INSPIRATION CAMPAIGN
The My Inspiration campaign ran from 2006 until 2013 and featured iconic artists and cutting-edge new talent sharing with fans the music or text that has most inspired them in their lives and in their recording careers.
CD/DVD SLEEVE DESIGN
Once the ultimate aim of every design student, I was lucky enough to be able to work on some high profile, and some small label, CD and DVD sleeve designs for Universal, Virgin/EMI and Lionsgate Films.
Some of the albums I have worked on include; three Michael Ball sleeves which entailed working closely with him and his photographers on location; the Motown series which was a particularly well received set and still sells in shops today and I have also worked on the popular 'Now That's What I Call Music' brand, creating the Summer beach themed sleeve for Now 58.
I created the concept for this set of direct mailers for Cannon Hygiene's B2B winter campaign to promote health and safety in the workplace, and create awareness of their products. The simple safety icon is an instantly recognisable infographic, and by humanising him and his mishaps it gave a serious subject a lighter mood.
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The HMV Football Extravaganza
Annual event identity, large format graphics and souvenir printed materials.
Long running My Inspiration campaign.
Various company branding projects.
CD & DVD Sleeve design
Various sleeve designs for the entertainment industry.
Tesco Market Hall Event
Event branding and point-of-sale.
Direct mail advertising campaign.
Tesco required a bold and fun look and feel for their Scottish stores for Hogmanay so I developed this patriotic event POS using tartan backgrounds and the Scottish flag. Tesco POS elements include large format headers, banners and bunting.
HMV RETAIL POS
I created a variety of POS materials for HMV to promote in store sales drivers, Sale and seasonal events.
NOW WE ARE HERE
Now We Are Here is my very own pet portrait business that I have been running since 2011. My bright and contemporary designs proved popular with my pet loving friends so I started to create more, and then began getting them printed on different homewares such as mugs and cushions. My work caught the eye of notonthehighstreet and they invited me to become a selling partner with them.
I created the entire brand and website - it's nice to be designer and client...at least I always get the final say!
THE BLACKDOG BOOK OF WISE WORDS
Marketing and communications agency Blackdog produced this book of insightful statements and stories about the power of people and place. A limited run was produced and distributed by way of a ‘hello’ to potential clients.
I created all the bespoke illustrations for the book.
I have created these iconic images as commissions for friends and they have been reproduced large scale on canvas.
NORDOFF ROBBINS CAROL SERVICE BROCHURE
TheNordoff Robbins Carol Service is another prestigious event for which I have produced the identity, souvenir brochures and supporting printed matter over the years. Attracting such celebrities as Bill Nighy, Emelie Sandé, Alexandra Burke, Celia Imrie and Sienna Miller, the service held at St Luke's Church in Chelsea raises a huge amount of money for the charity.
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Tesco Hogmanay Event
Seasonal Hogmanay event point-of-sale.
The Blackdog Book of Wise Words
Iconic imagery illustrations.
Now We Are Here
Nordoff Robbins Carol Service
Carol Service souvenir brochure.
OTHER STUFF ABOUT ME
Typography, Illustration, Design, Print, Brands, People, Places,
Family, Dogs (especially my labrador Milo), Music and Football
Daniel Groom / Director DGYoga
"I cannot recommend Kerry's design and website services enough. I had a very clear vision of how I wanted my brand to look, Kerry was able to easily understand this requirement and created a fantastic logo and set of graphics to fulfil my brief. I believe this brand creation has helped me win additional business and makes my company stand out from the crowd. Thank you Kerry for your enthusiasm and knowledge."
Rae Peal / Event Producer, HMV Football Extravaganza
"From the most vague specification, with a tight deadline looming Kerry has, for 10 years, delivered the most perfect, beautiful and original design and artwork. Always meeting the timescale and high demands of some of the most exacting professionals in the music and football industry."
Amanda Tape / Brand Comms Planning Manager, Tesco Stores PLC
"I have worked with Kerry on a variety of retail campaigns within Tesco, her expertise and professionalism within retail design, branding and advertising is evident. Working with rigid brand guidelines, procedure, tight budgets and timescales Kerry has delivered some
mould-breaking ideas and work which have really driven brand engagement and maximum sales returns."
GET IN TOUCH
Please contact me via any of the following means.
15 Sandeman Gardens, Ware SG12 7WN
“Rules can be broken - but never ignored.”
David Jury, Typographer and Colchester Institute course tutor
© NWAH 2015 | All Rights Reserved.